Pinterest is social media network that allows users to share images to visually discover new interests. It allows users to create boards, where they “pin” images for reasons varying from drawing inspiration, to following through with a purchase. Pinterest makes it easier for users to find new products and assist in making the best purchase decision. The edge Pinterest has against other social media networks is that it is geared toward discovery. Pinterest tends to be accessed by users who’ve already have something in mind they’d like to buy or create, and they turn to this social network for ideas on what to purchase.
Over 60% say they’ve discovered new brands or products from promoted pins. They spend 29% more on retail purchases than people who aren’t on Pinterest. 87% of pinners say they’ve purchased something because of Pinterest (Bradley,2018). According to statistics, at the end of 2019 Pinterest reported having 322 million monthly active users worldwide a third of which are from the United States. Pinterest offers businesses the opportunity to reach customers in the process of making purchase decisions. It grants businesses the space to engage in product education. While other networks such as Facebook, and Instagram are currently the most popular amongst businesses, Pinterest should not be overlooked.
Bradley. (2018). Why Use Pinterest for Business | The Manifest. Why Use Pinterest for Business. https://themanifest.com/social-media/why-use-pinterest-business
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